The main goal of the Water Consumption Marketing Project was to reduce water consumption on campus to shift student behaviors from disposable water bottle purchases to using reusable bottles and filling them up on campus by increasing awareness of cleanliness and accessible water.
This project reduced the campus’s ecological footprint by promoting tap water, instead of plastic water bottles to students. They used the signs, stickers, and posters to show where water fountains are located and promoted reusable water bottles.
The signs, stickers and posters helped promote this cause making people more aware of water consumption and the negative impacts of plastic bottles. This brought the community together by helping out in a similar cause. It also raised awareness about clean, free tap water and its availability. The project also highlighted facts revolving around the cleanliness of Vancouver’s water compared to bottled water.
Longevity and Feasibility: This was a year long project. The impacts of these signs are long lasting and impactful.
How did the Water Consumption Marketing Project impact UBC? The stickers were put on residence doors, and the permanent plaques (like washroom signs) are long-lasting once implemented all over campus. Information from this project was used in the TapThat Campaign, as well as in the Water Bottle Free initiative that is taking place on campus currently.